Media Innovation

You have decided on a course of study, now it’s time for you to apply. Please ensure that you submit your application before the deadline:

• For EU/EEA students: 15 August
• For non-EU students: 1 June

Want to learn about the cutting edge of the media industry and how you can be at the very heart of this exciting domain? Then choose the Master Media Innovation programme after completing your bachelor’s and learn how to come up with new and groundbreaking concepts.

This professional master’s programme was designed to provide in-depth knowledge of digital media processes and to bridge the gap between theory and practice in media studies. Our programme principles allow our students to arrive at new concepts that are innovative and future-oriented, with the purpose of the Master Media Innovation to provide our students with the ability to ‘bring something new into use’.

Studying Media Innovation

The Master Media Innovation is an international programme with lecturers from a number of academic and commercial disciplines in the field of digital media. The programme has a unique, multidisciplinary approach; training students to acquire analytical skills and to look beyond the surface of digital media, while encouraging them to apply those skills practically in innovative media concepts. The programme covers 12 months and it comprises four modules (44 ECTS), an industry case (3 ECTS) and a graduation project (13 ECTS). Details on these aspects can be found as follows:

Media Theory

The Media theory module introduces you to the field of (contemporary) Media Studies and Media Theory. Media Studies is defined as an academic interdisciplinary field of study that deals with the content, history and effects of various media. In order to reflect this interdisciplinary nature, the module will introduce several theoretical angles and subjects including, but not limited to, transmedia, semiotics, game design, and narratology.

Business

The Business module aims at providing you with knowledge, tools and practical insight necessary in managing intellectual property, strategy, innovation, entrepreneurship and consumer behaviour. In addition to the generic concepts and topics, particular characteristics in the media and entertainment industry will be emphasised.

Media Technology

Media Technology is developed on three pillars: methods for understanding and eliciting user requirements; principles for prototyping the user interface and user interaction for the proposed concept; and the aspects addressing the technical feasibility of the proposed concept. The backdrop framework of the module is human-computer interaction (HCI) and user-centred design. The module assumes that students possess no prior technical or programming knowledge and is thus suitable for students from all disciplines.

Research and Communication Studies

The objective of this module is twofold; first, it provides students with a solid understanding of research methods and the general knowledge and basic practical skills of conducting applied research at master’s level and applying research insights to create innovations. Secondly, it gives the students a theoretical grounding in communication theory and academic skills and theory-based argumentation in general. These two objectives are thus entwined throughout the duration of the programme.

• Industry case: Since a considerable amount of the teaching material has a strategic content, the Master in Media Innovation also utilises an industry case study, which is presented to the students alongside the four modules. Every year, a different industry client is selected and offers a real-world case to the students, which gives the students the opportunity to utilise theory obtained within the programme and apply this theory to the solution of real-world problems. Every year involves a unique case, but the core concept - students using their knowledge of media theory, business and technology, to solve core problems and suggest conceptual solutions - remains a consistent factor. The industry client is involved in both establishing the case problem, providing formative feedback, and helping to provide assessment of the student’s final work. Previous clients have included IBM, KLM, and Samsung.
• Final graduation: project In the final part of the Master of Media Innovation, students choose one of two graduation options; either a pure-thesis or a product-based graduation. In both options, students write a thesis in which they reflect on the acquired knowledge, while in the product-based graduation they also work under supervision in creating conceptual documentation and an electronic prototype of their innovative idea.

After Study

The Master Media Innovation offers you the required qualifications for a range of media positions including, but not limited to: product owner, innovation lead, creative lead, digital marketer, creative consultant, digital strategist, and digital brand strategist. After your graduation you are entitled to the degree of Master of Arts. Webinar Master Media Innovation Do you want to learn more about Master Media Innovation? On Thursday 9 April at 10.30 hrs we are offering a free webinar. Sign up now.

Contact

Breda University of Applied Sciences
Mgr. Hopmansstraat 2
4817 JT Breda

E-mail:  leads@buas.nl
Website:  www.buas.nl/en 

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