International Media and Entertainment Management (Creative Business)

4 Jahre
Für alle angehenden Studenten mit einem deutschen Abschluss reicht entweder die Allgemeine Hochschulreife (Abitur) oder der schulische Teil der Fachhochschulreife (Fachabitur). Weitere Informationen hierzu gibt es auf
2209.00 € / Jahr

The application deadline is 1 May.

Worum geht's im Studium

Have you ever wondered how awesome media concepts work? Are you interested in the latest media trends? Are you curious about creating media products yourself? At Breda University of Applied Sciences, you can discover the world of media.

Do you want to learn everything about the use, structure and application of media such as television, radio, events, outdoor advertising, online marketing and data-base marketing? Come and study Creative Business and you will learn to develop market-oriented concepts, programmes and productions, using media techniques and communication technology.

Studying Creative Business

Year 1

In the first year, you will be introduced to the international media landscape. You learn about subjects in marketing, production, content, management and research.

For example, you will follow these courses:

  • An Introduction to Marketing and Marketing & Communication
  • A production module which introduces pre-production, production and post-production of audio-visual content, including Image Editing and short film production
  • A content orientation module that teaches you how to recognise good content, by following courses in story analysis and digital concept development.

Year 2

The second year is the main phase of the study. The subjects of management, marketing, online production, communication and research will be dealt with in greater detail. You will learn to develop ideas or concepts for advertising campaigns, television programmes and multimedia events. You will learn in detail about the production techniques of ‘classic’ media, such as radio and television. You will also learn more about the organizational and commercial aspects of the work. How do you ensure that a project is completed on time - before the deadline - and within budget? How do you manage people and their creative differences?

Live-television production

In the final part of the second year, students will do a three-week training programme in live-television production at an exchange university overseas or in studios in the Netherlands. For instance, you will have the opportunity of going to Bournemouth University in the United Kingdom or Northern Arizona University, Flagstaff in the United States. A professional, state-of-the-art television studio will be at your disposal.

Year 3

In the third year you will choose one of the specialisations Marketing, Production or Content.

The third and fourth years serve to further explore this specialisation; in addition, students step into the working world to apply their knowledge and experience during a five-month work placement. You may conduct this in the Netherlands or abroad, at, for instance, production companies, publishing companies, advertising/communication agencies or broadcasting corporations. This will give you the opportunity to find out how you operate in a competitive business environment. In addition, you will discover gaps in your knowledge and skills which you can work on during your studies and beyond.

Throughout the entire programme, you will work in the Production House (which makes, for example, the student magazine BREWED) one day per week. You will also be working on your English language skills, both orally and in writing.

Year 4

In the fourth year, you will be engaged in a 20-week graduation project. On behalf of a company you will develop a multimedia project, for instance, conduct research or write a marketing plan. Breda University of Applied Sciences boasts an extensive network of placement companies both at home and abroad and is happy to assist you in finding a suitable placement position. You may, of course, opt for finding a placement position yourself.

After Study

Labour market prospects

In HBO Monitor 2018 (an independent guide containing a systematic quality comparison of study programmes in higher education) you can find an indication of the labour market prospects for recent graduates (average starter salary and percentage of unemployed among recent graduates). For the Creative Business programme, the starter salary of recent graduates amounts to €13,42 a month before tax. A year and a half after graduation, approximately 89% of the graduates have found a job of which 94% on a Bachelor’s level.

Obtain a Master´s Degree

Are you still interested in learning more about media? Breda University of Applied Sciences offers you the opportunity of following a one-year Master's degree programme in Media Innovation once you have graduated from the Bachelor's programme. This Master's is an international programme in the field of digital media. The programme has a unique, multidisciplinary approach. It will train young media professionals like you to acquire analytical skills, teach you to look beyond the surface of digital media and to distinguish crucial digital processes. Not only that: it will equip you with the ability to transform analytical insights into tomorrow’s media products. For more information, visit the pages of the Master Media Innovation.



Breda University of Applied Sciences
Sibeluislaan 13
4837 CA Breda


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